THAT HAIR PAINTER
That Hair Painter’s branding breaks away from traditional hairstylist norms to create a bold, authentic identity inspired by 90s grunge and skate culture. Built around the persona of an androgynous, edgy older sister—someone you trust with your secrets and style—the brand blends luxury with a cool, unconventional edge. This fresh, genuine approach brings originality and attitude to a saturated market, proving that true luxury is rooted in authenticity and personal expression.
Goals and Audience:
The target audience is bold women between 18 and 45 or however old you are when you stop being a badass (hint: you don’t). They care about style as self-expression and crave something cooler, edgier, and more them than the soft pink, cookie-cutter salon aesthetic. They want a stylist who feels like a friend, a collaborator, and a creative force. Someone they can trust to push the boundaries and still nail it every time.
The goal is to position That Hair Painter as the go-to for luxury hair with an edge. Through subcultural influence, unapologetic visuals, and a distinct rebellious voice, this brand builds loyalty by being exactly what the industry isn’t. Authentic, artistic, and impossible to ignore.
Brand Themes:
Dependable
Authentic
Confident
Androgynous
Honest
Edgy
Deliverables:
Brand Identity
Illustration
Brand Strategy
Print Material